Description
In today’s global business world, cultural difference profoundly influences how people think, communicate, and behave. Understanding cultural differences are key requirement for successful global business.

This interactive one-day workshop helps you to structure the often complex challenge at hand. During the workshop, we look at major ways in which culture impacts communication and cooperation over national boundaries, using participants’ real cases as examples.

Participants learn a proven approach for handling intercultural communication.

This approach helps them to:
• identify cultural differences that may arise in international business
• create strategies for preparing and achieving successful communication across cultures
• anticipate and avoid possible misunderstandings

Topics that we will cover:
• Attitudes to business around the globe
• Building trust despite cultural differences
• Attitudes to time
• Attitudes to people
• Decision-making and agreement building
• Hierarchy and power
• Communication styles
• The hidden meaning of words
• Own cases – analysis and discussion
• Strategies for improving intercultural negotiation

This Business Booster is a co-operation between SSE IFL and Key Corporate Training. Neil Shipley and Lynn Gans are Managing Partners of Key Corporate Training with long experience from multinational companies such as AstraZeneca, AtlasCopco, Ericsson, SKF, Sun Microsystems, TietoEnator, Swedish Match, The Swedish Institute, Invest in Sweden Agency, the Swedish Cabinet Office, the Prime Minister’s Office and the Swedish Foreign Office.

For whom?
The workshop targets executives who need to collaborate, communicate and establish trust with people from cultures other than their own, whether that is colleagues, key customers or business partners.