General Management

Considerable demands are imposed on today’s managers and as a manager you need to know a little about a lot. Or a lot about everything. The art of leading a company is rooted in your ability to integrate leadership, steering and the development of your business – what we call general management. 

Movie about our view about General Management



A cornerstone of successful leadership

A good manager and leader must be proficient in all three components, but she or he must also have an insight into how they inter-relate and impact upon each other. Leading a company is about the ability to integrate the three perspectives to a profitable whole.

This applies to those of you who are experienced managers and to those of you who are starting out on your management and leadership career. Years of work on developing managers and leaders has convinced us that the holistic perspective is a cornerstone of successful leadership.

Integration of different perspectives

The challenge of integrating the areas becomes clear in the inter-section between the three. There is, for example, the matter of how the company draws the borderline between leadership issues and steering. And the company’s operational vision is to be found in the hinterland between leadership and business.

Represented in our more comprehensive development programs are all general management areas and these are customized to the real challenges facing you in your role as a manager and leader. This imposes major demands on the adaptation of our learning processes but also on your ability to switch between different perspectives

Our portfolio of products contains both integrated general management programs and focused programs within specific areas.

BUSINESS – driving business, developing offerings and strengthening a company’s competitiveness. This area embraces subjects such as strategy, business, the development of concepts and products, sales and marketing.

CONTROL – steering the business by way of processes and steering systems. This area encompasses subjects such as accounting, financing, financial steering, process development, IT for business support etc.

LEADERSHIP – leading your personal network and yourself. This area is about developing the ability to lead others, to lead via organizational culture and in change processes as well as putting leadership in a broader perspective and acting on the basis of societal change, using yourself as the primary tool.