Strategic Marketing Management
Creating true customer value.
To succeed in a constantly changing environment with increased global competition you need to focus on creating value for the customer, not just within the marketing function, but in the whole organization.
For whom?
The Strategic Marketing Management program is aimed at managers who want to contribute to the customer value creation process, such as the CEO, Business development director, Marketing manager,
Purchasing manager, Sales manager, Business director etc.
The program is intended for participants from large, medium or small organizations within the private or public sector.
Description
Successful companies have a genuine customer orientation and become advisors and problem solvers for their customers rather than suppliers. The Strategic Marketing Management program offers insights into new methods and tools required to reach the customer. It is a general marketing program and does not focus on specific industries or certain types of products or services
Over eight intensive days, the Strategic Marketing Management program offers an overview of the marketing process, in its broadest sense, including the place and impact of the marketing decisions in the overall business model of the organization. To keep ahead in a constantly changing environment it is important to have an in-depth understanding of your customers’ needs as well as what provides value to each individual customer.
During the program you will work with real business challenges that each individual participant has identified and brought to the program. You will also have the opportunity to work on an individual project, applying what you have learned in the program, penetrating one of your own business challenges. The aim is to provide real results in your business, and learnings from all the projects will be discussed during the last module.
Benefit
The Strategic Marketing Management program offers you the theoretical basics of marketing with a clear focus on processes that create customer value. Participants will gain new perspectives on marketing as well as examples of practical methods and tools to be used after the program.
The common quest for knowledge in Strategic Marketing shared with participants from different industries and positions provides opportunities for a rich exchange which benefit the participants as well as their organizations.